Louisville Bats Case Study

The Louisville Bats are a Minor League Baseball team based in Louisville, Kentucky, and the Triple-A affiliate of the Cincinnati Reds. The franchise began play in 1982 as the Louisville Redbirds and has been part of Louisville’s sports community for more than four decades. . Since 2000, the Bats have played their home games at Louisville Slugger Field in downtown Louisville. Today, the organization continues its rich baseball tradition while providing professional baseball and entertainment for fans throughout the region.